Awareness Campaign
Client :
ZenMarket
Date :
2023
Services :
Web Design, Photo & Video Production, Graphic Design
Overview
We supported ZenMarket’s awareness campaign with multiple video ads, landing pages, photoshoots and banners.
ZenMarket is an e-commerce company based in Osaka. It is a proxy service that acts as an intermediary between Japanese sellers and overseas users.
This was ZenMarket’s first unified ads campaign across all languages, created to unify the brand visuals across 19 languages, while at the same time professionalize ZenMarket’s the brand image.
The campaign strived to bring out and enhanced the existing brand essence and messages with the iconic color blue, and memorial tagline: “From Japan to the World. To You.”
The Project
Concept: using ZenMarket blue as a focus point, “painting” various symbols of Japan, such as torii gates, koi fish, and many more.
For visual and landing pages, we used blue waves reminiscent of the ZenMarket logo as “frames”, or “windows” that reveal the beauty of a blue Japan, and the happiness of our customers when using ZenMarket to buy from Japan.
