Black Friday 2024 Commercial & Teaser
Client :
ZenMarket
Date :
2024
Services :
Web Design, Photo & Video Production, Social Media, Graphic Design
Overview
To build anticipation for ZenMarket’s Black Friday campaign, we produced a dramatic nighttime commercial and teaser video. The concept played off Osaka’s neon-lit streets to spark curiosity and hint at upcoming deals. We then launch the campaign with striking social media posts and landing page.
The Client
ZenMarket is an e-commerce company based in Osaka. It is a proxy service that acts as an intermediary between Japanese sellers and overseas users. Many Japanese e-commerce sites are still not able to handle overseas purchases, and ZenMarket is able to bridge this gap and offer their services natively in 19 languages.
Video Production
This sleek, moody piece was filmed across three nighttime locations in Osaka, using city lights and reflections to create a vibrant, distinctive, and slightly retro neon look.
Motion graphics and stylized neon text were added in post-production to make a cohesive final product that felt both alluring and authoritative.
Campaign Teaser
Main Campaign Commercials
Social media posts & Landing page
Continuing the neon aesthetic, we incorporated abstract 3D-inspired shapes with vibrant colors across both social media posts and the landing page. Product images were enhanced with a pink-purple tint, adding an enticing glow that captures attention and reinforces the visual theme.
