Luxury Fashion Commercial

Overview

The project's goal was to highlight a variety of high-end fashion brands and styles available on the Japanese second-hand market through ZenMarket. We shot the ad across the bustling shopping district of Umeda in Osaka, to capture the allure of luxury shopping in Japan.

The Client

ZenMarket is an e-commerce company based in Osaka. It is a proxy service that acts as an intermediary between Japanese sellers and overseas users. Many Japanese e-commerce sites are still not able to handle overseas purchases, and ZenMarket is able to bridge this gap and offer their services natively in 19 languages.

Video Production

With a flexible team of two camera operators, we were able to shoot several locations across Umeda in a single day.

Despite unexpected heavy rain, we adapted the shoot on the fly, and were able to deliver an ad that feels chic and elegant. Deliverables included a 90-second hero ad, as well a 15-second cut for shorter ad placements and social media.

Ads Banner Design

Together with video ads, we also provided ZenMarket with multiple sets of banners for Google and Meta ads platforms. Targeting high-end brands enthusiasts aged 25-50, our designs conveyed elegance and luxury through minimalist aesthetics and sophisticated typography.