ZenMarket 11th Anniversary
Client :
ZenMarket
Date :
2025
Services :
Web Design, Photo & Video Production, Social Media, Graphic Design
Overview
The goal was to create a multimedia campaign with video, landing page, and banners for the 11th anniversary campaign, aimed at rewarding loyal customers. We were asked to produce a video of someone receiving 11 boxes, one for each year of ZenMarket, together with discount campaign banners and multiple series of social media posts.
The Client
ZenMarket is an e-commerce company based in Osaka. It is a proxy service that acts as an intermediary between Japanese sellers and overseas users. Many Japanese e-commerce sites are still not able to handle overseas purchases, and ZenMarket is able to bridge this gap and offer their services natively in 19 languages.
The Project
In order to show the passage of time over 11 years, we had our model bring several different outfits and shave twice throughout the shoot, which was completed in reverse chronological order. Combined with the comical number of boxes we brought to decorate the set, and playing into our model’s strengths of physical comedy and exaggerated facial expressions, we edited the ad to be a lighthearted, fun video showing off the variety of products available on ZenMarket.
For social media posts, we stayed true to ZenMarket’s iconic brandings, while highlighting this special occasion by incorporating festive elements in the designs. The posts successfully showcased the client's achievements throughout 11 years of business, taking customers on a nostalgic journey with ZenMarket.
