ZenYeah Shipping Campaign
Client :
ZenMarket
Date :
2023 - 2024
Services :
Web Design, Photo & Video Production
Overview
We created a commercial video and campaign assets for ZenMarket’s first shipping discount campaign to the USA.
The Client
ZenMarket is an e-commerce company based in Osaka. It is a proxy service that acts as an intermediary between Japanese sellers and overseas users. Many Japanese e-commerce sites are still not able to handle overseas purchases, and ZenMarket is able to bridge this gap and offer its services natively in 19 languages.
Process
For their first-ever shipping campaign for the United States of America, the client requested campaign materials based around a ZenMarket-themed parody of the song from the comedy movie Team America: World Police.
Our client provided us with the music they wanted a video for, which we then took and made a storyboard for. We coordinated the models, directed the video, and filmed and edited it using a green screen. The Design Team was involved in the photoshoot process to match the style of the designs they were creating for the project.
For the landing page and banners, we wanted to match the fun, over-the-top feeling of the video. We combined photos from the video shoot along with a vintage red-white-and-blue color scheme, fonts inspired by American college sports teams, and stereotypically American imagery like eagles and dollar bills. Our goal was to create banner designs that were instantly recognizable as being related to the USA while using humor to catch people’s attention.
